What this service covers
We build your brand from the inside out: positioning, personality, tone, then visual identity. Logo, palette, typography and brand guidelines are designed to work everywhere, from your website to social media and print.
The tools we use, and why
Positioning workshops
Before drawing anything, we clarify your mission, values and what sets you apart.
Figma & Adobe suite
To explore, refine and roll out the identity across every format.
Moodboards
Agreeing on a visual direction together before producing final designs.
Digital brand guidelines
Clear rules and ready-to-use files so your brand stays consistent over time.
How we run your project
- 01
Immersion
Workshop on your story, audiences, competitors and ambitions.
- 02
Brand platform
Positioning, values, personality and tone of voice formalized.
- 03
Exploration
Moodboards and creative directions presented with their rationale.
- 04
Creation
Logo, palette, typography and graphic elements refined with you.
- 05
Roll-out
Brand guidelines, templates and assets ready to use.
Who works on your project
Art Director
Sets the creative direction and keeps the identity consistent.
Graphic Designer
Creates the logo, visual elements and applications across formats.
Brand Strategist
Formalizes positioning, key messages and tone of voice.
What you get
- Brand platform (positioning, values, tone)
- Logo and its variants (color, monochrome, icon)
- Complete brand guidelines in PDF
- Source files and exports (SVG, PNG, PDF)
- Templates for social media and key materials
Trends we're following
Modular identities
A flexible visual system adapts to every format, from app icon to banner.
Motion branding
Animated logos and elements bring the brand to life on the web and social media.
Authenticity
Audiences favor sincere, approachable brands: tone matters as much as visuals.
Frequently asked questions
Do I need full branding or just a logo?
A logo alone won't build a consistent brand. For a young company, we can still offer an essentials pack (logo, palette, typography) and expand it later.
How many logo concepts will I get?
We usually present two to three reasoned creative directions, then refine the chosen one with you.
Can you modernize an existing identity?
Yes. A rebrand can range from a light refresh to a full overhaul, depending on what you want to keep.
Do I own my logo?
Yes, usage rights and all source files are transferred to you at delivery.
Let's talk about your project
Tell us about your needs and we'll get back to you within 48h with a concrete first answer.